Customer journey editor built for real product work
Map the customer journey in a structured editor your team can ship from.
How Custory turns the journey into a system
Custory allows you to build and maintain customer journeys without falling back to static whiteboards. Create stages, add insights, log opportunities, define solutions, track metrics, and keep everything connected.
Understand, prioritize and improve your journey
View the same living system as a journey map, a table, or a priority view so your team can move from understanding to decision-making and execution, without copying work between tools.
Built for lean teams that move from insight to action
Custory supports the work around the journey without adding process overhead. Evidence, discussion, delivery work, and updates all stay connected to the same system.
AI that works with your journey context
Size an opportunity, challenge an assumption, or generate solution hypotheses — Custory AI pulls in linked items and step context so every suggestion is grounded in your actual discovery work.
Create tasks without leaving the journey
Turn any insight or opportunity into a GitHub issue, Linear ticket, Jira task, or Notion page directly from the item. The link stays so your team can trace shipped work back to the customer moment.
Checkout funnel drops 23%
New insight from Sign Up stage
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Created from insight
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Keep delivery connected
Link Linear issues and pull requests back to the step they came from. Insights survive the handoff to engineering.
A core part of your product eco-system
Custory brings activity from your stack into the journey, then keeps the link back to the work your team actually ships.
2.0See all integrations
How the journey stays alive in Custory
Static maps go stale because they stop at documentation. Custory uses AI to draft and refine structure, automations to surface new signals, and integrations to keep the journey connected to the rest of your stack.
AI builds your first draft
Start from structure instead of a blank page. Paste a URL, connect a repo, or describe your product and Custory drafts stages and steps grounded in your real context.
#product-feedback2 new@Custory add this as feedback — users dropping off before payment
Got it — I created a journey insight for Payment step drop-off
Payment step drop-off · Sign Up
Automations keep the journey current
Pull PostHog funnel data or Stripe payment signals on a schedule and turn them into journey updates automatically.
Connected to your stack
Link Jira, Linear, GitHub, Slack, Discord, Figma, Notion, PostHog, Stripe, and more so signals and delivery stay connected.
From signal to improvement
Custory connects signal to insight, insight to opportunity, opportunity to solution, and solution to shipped work. The chain stays visible from the original customer moment to the product change that addressed it.