Custory + PostHog
Turn PostHog product analytics into customer journey insights in Custory so teams can spot friction, map signals to steps, and act faster with context.
What is Custory?
Custory turns behavior data into contextual product intelligence, helping teams connect user actions to the customer journey.
PostHog integration features
- Ingest conversion and behavior trends directly into journey maps.
- Trigger journey updates when usage patterns indicate new friction.
- Track feature drops, funnel issues, and event volume changes against mapped stages.
- Connect session-level context to specific journey insights and tasks.
- See where product behavior improves or regresses over time.
How it works
1. Connect your PostHog project
Link your PostHog API credentials and select the project that reflects customer behavior for journeys you want to monitor.
2. Map signals to journey stages
Choose event families, funnels, and metrics that should appear in each journey context.
3. Monitor friction in context
Keep analytics events and journey evidence linked so teams can act on data-backed improvements faster.
Supported signals
Event volume changes
Detect sudden drops or spikes and surface them on the steps where user impact is highest.
Funnel performance
Associate conversion or drop-off trends with corresponding journey touchpoints to prioritize fixes.
Custom events
Pull your own product events into Custory so you can track what really matters to your team.