What is churn costing you?
Enter your customer and revenue numbers. See monthly churn, annual run-rate, and what better retention could save.
Your inputs
Use one billing period. Monthly is easiest.
Customer movement
Start of period
Revenue per account
$
10%
At 10%, 2 of 20 lost accounts are saved.
Customer churn
1.7%
20 of 1,200 starting accounts lost
Churned revenue
$4,000/mo
Annual run-rate: $48,000/yr
Net customer change
+160 accounts
New accounts minus lost accounts
Revenue protected
$4,800/yr
If lost accounts drop by 10%
Retention
98.3%
Ending accounts
1,360
Customers saved
2
Protected / mo
$400
What this means
Churn is usually the result of broken journey moments — weak onboarding, missed value, poor handoffs, or customers not reaching the outcome they expected.
Churn looks low, but small leaks add up as ARPA or volume grows.
Map this in Custory
Turn the result into a retention journey with touchpoints, signals, and fixes your team can act on.