Custory now has a workspace-wide building blocks repository for reusable journey items.
Instead of existing in only one journey, items can now live as reusable blocks in the workspace repository and be attached to multiple journeys and steps. That means the same insight, opportunity, solution, metric, or touchpoint can stay in one canonical place and be reused wherever it belongs.
What's New
Reusable items across journeys. Create a block once and place it in multiple journeys without duplicating the underlying item.
A dedicated building-blocks surface. The new Building blocks area gives you a workspace-level view of reusable items, so you can browse, create, and manage them separately from any single journey.
Full-page item views. Items can now open as dedicated full-page records, making the repository feel more like a real library than a side panel.
Persona and journey views in the same area. The building-blocks experience now includes tabs for personas and journeys, so reusable context lives together instead of being split across disconnected screens.
Cleaner delete behavior. Deleting a journey can keep its reusable blocks in the repository, so the journey and the reusable content no longer have to disappear together.
AI can work with blocks directly. Custory AI can create repository items, attach existing blocks to journeys, and remove a block from a journey without deleting the reusable source item.
Why it matters
This is a bigger shift than a new page. It changes the mental model from "items belong to one map" to "items can be maintained as reusable building blocks and placed where needed."
That makes Custory better for teams that reuse the same insights, personas, and patterns across multiple journeys. It also reduces duplicated edits, keeps context in one place, and makes the UI feel cleaner as the product grows.