Custory now has a much stronger persona experience.
Personas can now connect more directly to journeys and related work, and the persona pages themselves have been redesigned to feel cleaner and more usable. The editor and supporting UI now make it easier to work with persona context across the product.
What's New
Direct persona-to-journey linking. Personas can now be connected more naturally to journeys and related items, which makes the relationship between customer segments and journey work clearer.
Redesigned persona pages. Persona pages now have a more polished layout that is easier to scan and navigate.
Improved editing experience. Persona editing feels more capable and more comfortable, with better responsive behavior and cleaner controls.
Why it matters
Personas are only useful if they stay connected to the work teams are actually doing.
This update makes personas easier to maintain and easier to use as a live part of journey analysis instead of a separate static artifact.