Custory AI for Personas | Custory Changelog

We've added a dedicated persona-focused AI workflow so teams can use Custory AI to build and improve personas — not just work with journey items. This is designed for teams that want help turning rough customer knowledge into clearer persona profiles without starting from a blank page every time. Open it from the [Personas page](https://app.usecustory.com/personas) or from any journey's Personas view.

## What's New

Custory AI now operates in a persona-focused mode tailored for creation, refinement, and journey linking as first-class tasks. You can ask it to create new personas, improve existing ones, add goals, frustrations, and motivations, and make personas more specific and useful. For products with several distinct user types, batch persona creation can help generate a strong starting set all at once.

Persona work no longer has to stop at drafting — AI can help identify which personas matter most for a specific journey and connect them accordingly.

## Why it matters

Personas often fail because they either never get created well, or they get created once and never become part of real workflow again. Custory AI for Personas closes that gap by making creation faster, refinement easier, and journey linking more natural inside the product — so user context stays alive where it actually shapes decisions, rather than sitting in a separate document no one revisits.

We've added a dedicated persona-focused AI workflow so teams can use Custory AI to build and improve personas — not just work with journey items. This is designed for teams that want help turning rough customer knowledge into clearer persona profiles without starting from a blank page every time. Open it from the [Personas page](https://app.usecustory.com/personas) or from any journey's Personas view.

## What's New

Custory AI now operates in a persona-focused mode tailored for creation, refinement, and journey linking as first-class tasks. You can ask it to create new personas, improve existing ones, add goals, frustrations, and motivations, and make personas more specific and useful. For products with several distinct user types, batch persona creation can help generate a strong starting set all at once.

Persona work no longer has to stop at drafting — AI can help identify which personas matter most for a specific journey and connect them accordingly.

## Why it matters

Personas often fail because they either never get created well, or they get created once and never become part of real workflow again. Custory AI for Personas closes that gap by making creation faster, refinement easier, and journey linking more natural inside the product — so user context stays alive where it actually shapes decisions, rather than sitting in a separate document no one revisits.